Although Jacksonville's annual bowl game has been called the TaxSlayer Bowl for years now, many continue to call it the Gator Bowl.
Now TaxSlayer is acknowledging the longstanding tradition by reintroducing the name.
The Gator Bowl Sports Board of Trustees has announced the upcoming bowl will be called the "TaxSlayer Gator Bowl."
"The TaxSlayer Gator Bowl has a rich tradition and legacy in college football and we at TaxSlayer are extremely proud to be a part of such a dedicated and professional Bowl family,” said TaxSlayer President and Chief Executive Officer Brian Rhodes in a news release.
The upcoming TaxSlayer Gator Bowl will be televised on the ESPN family of networks and will feature a team from the Southeastern Conference paired against an opponent from either the Big Ten Conference, Atlantic Coast Conference or University of Notre Dame.
The date and time for the 2018 game will be announced later this month.
As part of the announcement a new logo has also been introduced.
That’s not the only name that will be different. The game will be played at the recently renamed TIAA Bank Field, which was previously known as EverBank Field and before that, Alltel Stadium.
Long time football fans remember it as the Gator Bowl before it was rebuilt for the Jacksonville Jaguars in 1994 and renamed Jacksonville Municipal Stadium.