The seven-county region should be rebranded and needs to work together to make it “the highest performing economy in the nation,” according to a 62-page marketing and strategic plan titled “Elevate Northeast Florida.”
Gov. Rick Scott and the state tourism-marketing agency continue to push lawmakers to boost marketing dollars to $100 million next year, a figure well above what the House and Senate have budgeted for Visit Florida.
As diplomatic relations improve between Cuba and the U.S., more and more people are traveling to the island nation. Among them is WJCT business analyst John Burr, who traveled there recently with a group from his church.