Tourism in Jacksonville is a $2.2 billion industry that employs more than 22,000 people.
The past two years have been record-breaking for visits to the First Coast. Jacksonville is ranked as one of the top 50 convention destinations in the country.
Jacksonville officials are marking National Travel and Tourism Week with a series of events highlighting tourism’s growing importance to the city's economy.
Visit Jacksonville CEO Paul Astleford joins us with a look at what's being to done to bring more visitors to the First Coast.