1/4/19: Media Roundtable; Influencer Marketing

Jan 4, 2019

For this week’s First Coast Connect Media Roundtable, our panel of journalists looked at some of the biggest stories of the week, including:

Our panelists were:

Amy West and Melissa Ross outside of Studio 5.
Credit Heather Schatz/WJCT

Influencer Marketing

More and more First Coast businesses are turning to so-called social media “influencers” to help them promote their brands and products… and that means more opportunity for enterprising social media users.

Amy West is President of North Florida Influencers, a for-profit network of more than 160 influencers regionally - and growing. She joined us to explain why this type of marketing is such an effective way to reach potential customers.

Heather Schatz can be reached at hschatz@wjct.org, 904-358-6334 or on Twitter at @heatherschatz.