To Attract Film Makers, Jacksonville Officials Ask For More Tax Credit Incentives

Jan 28, 2015

Todd Roobin
Credit Jacksonville Film and Television Office

Jacksonville officials are asking the state Legislature to double a tax credit they hope will bring more film productions to Northeast Florida. The state offers a 5 percent credit to producers to film in so-called "underutilized regions" including North Florida. That's on top of a 20 percent base incentive for filming in the state. 

Jacksonville Film and Television Office Manager Todd Roobin says the goal is to get the "underutilized region" bonus increased to 10 percent, which, he says "without question will attract large scale motion picture television movies, television series in Jacksonville. Jacksonville is an underutilized region."

Roobin says more incentives are needed to put Florida in competition with popular film destinations like Georgia and Louisiana. State data show, more than 60 percent of Florida’s film tax credits have gone to productions in the southeast part of the state, mostly in Miami-Dade County.