The Jacksonville Jaguars won their final pre-season game against the Atlanta Falcons 20-16 last night, but fans were celebrating before the team ever took the field.
The NFL agreed to change the team’s official abbreviation from JAC to JAX, the result of a day long Twitter campaign by fans using the hashtag #JAXnotJAC.
The first tweet using the hashtag appeared at 10:45 a.m. on Saturday:
— Bold City Bonobo (@ac_ec) August 24, 2013
Chris Burdett, @digital_jag on Twitter, is the team's digital media manager. Burdett is credited with organizing the campaign.
Speaking with ESPN’s Michael DiRocco, Burdett said he had been receiving message from fans asking for the change since he joined Twitter several months ago.
Thursday’s campaign was directed for the most part at NFL public relations employee Brian McCarthy, @NFLprguy on Twitter, who reportedly brought the request to league management.
Check out how the story played out on Twitter below: