Ridership on Jacksonville Transit Authority vehicles is up for the fourth month in a row. The increase comes after a major overhaul of JTA routes.
JTA reports a 10.1 percent increase in the number of riders in March, compared with March 2014. On Sundays in March, ridership was up 15 percent over last year.
It’s the fourth month in a row the transit authority has increased its ridership following a revamp of routes. The Route Optimization Initiative was aimed at improving service frequency, increasing service on nights and weekends and streamlining routes.
And, as of December, JTA has been rolling out real-time updates for passengers at certain bus and skyway terminals.
Since December, riders have taken more than 200,000 trips on Jacksonville’s public transportation.
