RiversEdge Breaks Ground On Jacksonville's Southbank

May 26, 2021

Preston Hollow Capital LLC is rebranding its 32-acre Downtown Southbank development, previously called The District, to “RiversEdge: Life on the St. Johns” and has contracted with Toll Brothers for 39 town houses — the site’s first confirmed vertical construction.

Representatives from Dallas-based Preston Hollow, Mayor Lenny Curry, Downtown Investment Authority CEO Lori Boyer and other city officials released details May 25 at a groundbreaking ceremony, according to WJCT News partner the Jacksonville Daily Record.

“Preston Hollow’s mission is not just to invest prudently for financial return, but rather to invest strategically where their funding will have the greatest impact,” Boyer said. 

Boyer said a completed RiversEdge could have up to 950 residential units, 147 hotel rooms, 200,000 square feet of office space, 134,000 square feet of retail and a 125-slip marina.

An expanded version of this story that includes additional renderings and photos from the groundbreaking ceremony is at JaxDailyRecord.com.