The line between confident and conceited was pretty thin in Brazil in October of 2007.
The South American giant was in the midst of a boom that would make it the world’s sixth largest economy. Massive new oil reserves were being discovered off its coast. It considered itself a global player that deserved a permanent seat on the ultra-exclusive U.N. Security Council.
And it had just been awarded the 2014 soccer World Cup.
“God,” then President Luiz Inácio Lula da Silva declared, “is Brazilian.”