Visit Florida forecasts big trouble for the global tourism industry. The group wants the sunshine state to get ahead of that, and local tourism agencies are catering to those itching to travel.
Even before the coronavirus pandemic, the market share of overseas travelers was decreasing. Visit Florida's Staci Mellman says the drop started in 2015. It had started climbing again in 2019, right before the pandemic.
"But, as you might have noticed, that was 2019, and everything has changed," Mellman says.