Visit Jacksonville

Bill Bortzfield / WJCT News

City leaders are trying to make Jacksonville one of the top destinations for sporting events.

Bill Bortzfield / WJCT News

“We wanted to build something that’s an experience, not just another activity,” said Jax Rides co-owner Katie Derringer as she launches the fat-tire e-bike tour service in Jacksonville's urban core with her wife, Amy.

Bill Bortzfield / WJCT News

Bolstered by U.S. and Canadian tourists, Florida’s visitor count continued at a record pace through the second quarter of 2019, Gov. Ron DeSantis’ office said Thursday.

Graphic assembled from Google Play screenshots

Visit Jacksonville has launched a new app to help tourists and natives alike.

Kevin Meerschaert / WJCT

Tuesday on First Coast Connect featured guest host David Cawton, reporter for The Jacksonville Daily Record. Ahead of Wednesday’s Downtown Investment Authority meeting he spoke with DIA Executive Director Aundra Wallace and Visit Jacksonville President Michael Corrigan. The DIA will be evaluating three submitted proposals for a new convention center (01:28).    

Jacksonville Zoo & Garden / Jacksonville Zoo & Garden's Facebook page

Visit Jacksonville is partnering with several local attractions and restaurants to offer special deals for Hurricane Florence evacuees this weekend.

Friday on First Coast Connect our weekly Media Roundtable featured Dan Scanlan from the Florida Times-Union, Folio Weekly editor Claire Goforth and Dave Cawton from the Financial News and Daily Record (01:13).

We heard about this weekend’s STEM and Health Expo and River City Science Academy with coordinator Sarah Niss (46:00).

TV commercial screen shot of boat on water
Visit Jacksonville

Tourism marketing agency Visit Jacksonville has unveiled its newest advertising campaign, titled “Jax. It’s Easier Here.”

Tuesday on “First Coast Connect,” we spoke with Visit Jacksonville CEO Paul Astleford (1:02) about THE PLAYERS Championship’s impact on the region and concerns about the funding of Visit Florida. Attorney Wayne Hogan, Donna Orender and Director of Development at the ALS Association Florida Chapter Carmen Stokes (21:24) spoke about May 21  ALS fundraiser at the Baseball Grounds. Our new segment “Moveable Feast,” hosted by Women’s Food Alliance founder Leigh Cort, spoke with Casa Marina Hotel General Manager Mark Vandeloo (32:45), and this month’s First Coast Connect Book Club with blogger Stacey Goldring (40:53) discussed the book “A Man Called Ove” by Fredrik Backman. 


Cyd Hoskinson / WJCT Public Broadcasting

In observance of National Travel and Tourism Week, Northeast Florida officials are celebrating the tourism industry as an economic engine.

Cyd Hoskinson / WJCT Public Broadcasting

The city’s tourism marketer, Visit Jacksonville, now has an official mobile app to help the millions of people who visit each year figure out what to do and where to go when they’re in town.

City of Jacksonville

Jacksonville’s share of the tourism market in Florida has grown every month for nearly three years.

And Tourism officials expect the growth to continue.


Tourism in Jacksonville is a $2.2 billion industry that employs more than 22,000 people.

The past two years have been record-breaking for visits to the First Coast. Jacksonville is ranked as one of the top 50 convention destinations in the country.

Jacksonville officials are marking  National Travel and Tourism Week with a series of events highlighting tourism’s growing importance to the city's economy.

Visit Jacksonville CEO Paul Astleford joins us with a look at what's being to done to bring more visitors to the First Coast.

Ryan Benk / WJCT News

Jacksonville officials kicked off National Tourism Week on Monday with a new campaign highlighting the River City.

Destination Bristol

Jacksonville has a new partner when it comes to attracting tourists.

Bristol, England, is more than 4,000 miles away from Jacksonville, but tourism officials think that the two cities may be able to work together.

Business Brief: truJAX Wants To Make Jacksonville Known

Dec 14, 2015, creative commons

  An initiative called truJAX recently announced it’s about a year into the process of coming up with a vision statement to attract business and culture to Jacksonville.

In this week’s “Business Brief” Business Analyst John Burr tells News Director Jessica Palombo, truJAX wants to let the secret out.


Jacksonville is called many names: "The River City," "Actionville," "The Bold New City Of the South." But Will Ketchum says those are just taglines.

“No great city was built on a tag line," Ketchum said. “but tag lines follow building greatness.”


Zachary Gragg / Wikimedia Commons

A national organization dedicated to local beer brewing has selected Jacksonville as the location of it's next annual convention.

Mayor Alvin Brown / Pam Hinds / Facebook

Things got interesting this week in the Jacksonville mayor’s race.

Visit Jacksonville / Facebook

The tourism industry in Jacksonville and its surrounding areas generated $2.2 billion last year, and tourism officials are hoping that number helps stakeholders realize the importance of visitors to the local economy.

One Spark / Facebook

Tourism is big business on the First Coast according to the results of an economic impact study sponsored by Jacksonville’s destination marketing group.

Kevin Meerschaert / WJCT

The U-S Mens Soccer team is coming to Jacksonville just ahead of playing in the World Cup.The team will play a match against Nigeria June 7th at EverBank Field. 

Kevin Meerschaert / WJCT

The city's official tourism agency is encouraging local business leaders and trade groups to bring their conventions to the city.

The "Bring It Home" initiative kicked off Wednesday at Visit Jacksonville’s annual meeting.

Visit Jacksonville President and CEO Paul Astelford said most of the local residents in leadership positions are members of groups that hold annual conventions, and that they could have some influence in bringing those convention dollars to Jacksonville.

Astelford said Visit Jacksonville can help if those leaders ask.

Visit Jacksonville

Visit Jacksonville, the city's official travel and tourism agency, is holding its annual meeting this week.

The event, billed as "Destination Celebration" and  scheduled to begin at noon on Wednesday, Nov. 13, at the Prime Osborn Convention Center, is designed to show off the city as a growing tourist attraction.

Meanwhile, Visit Jacksonville’s new CEO, Paul Astleford, is asking residents for their direct feedback about the challenges the city faces in becoming a tourism magnet for people looking to vacation in Florida.

Kevin Meerschaert / WJCT

It may have been a blowout loss for the Jaguars, but local business officials are hoping their trip to London for the Jags Oct. 27 game against the 49ers will lead to new jobs and increased tourism in Jacksonville.

Mayor Alvin Brown joined officials from Jax Chamber and Visit Jacksonville for an economic development mission to L0ndon aligned with the Jaguars visit.

Mayor Brown said the four year commitment to the London games will give Jacksonville more international exposure.

JAX USA President Jerry Mallot said at least economic deals could be on the horizon.

Welcome to WJCT First Read, your daily weekday morning round-up of stories from the First Coast, around Florida, and across the country. We'll also preview some of WJCT's upcoming news programming.

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