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NPR Seeks The Young At SXSW Festival

Ben Sklar for The New York Times

NPR showed up at South By Southwest and set up at a bar, with a goal in mind, "to convince 20-something listeners that NPR is something that they can belong to — and may be even worth their donations."  Read more from the New York Times

David Luckin joined WJCT as a development producer in 2000, bringing with him 19 years’ experience as a Jacksonville news photographer and a lifelong passion for music. The New York native hosted his first local music program at Gainesville’s NPR affiliate while earning his degree at the University of Florida.