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Electro Lounge host and WJCT's resident pop culture junkie David Luckin is always on the lookout for interesting music, art and historical tidbits on the web. Check out some of his findings below on The Electro Blog.

What The First Commercial Ever Shown On American TV Looked Like

Bulova 1941

On July 1, 1941, The Brooklyn Dodgers were playing the Philadelphia Phillies at Ebbets Field in Brooklyn, and the game was being broadcast on WNBT (later to become WNBC).  

Before the game began, TV viewers saw this: a 10-second advertisement for Bulova clocks and watches. You can watch a recreation of the commercial below:


The ad showed clock and a map of the United States, with a voice-over that said, “America runs on Bulova time.” Earlier in 1941, the FCC had approved paid for commercials to be broadcast on TV. 

For better or for worse, the TV industry had changed from offering programs to viewers to offering eye balls to corporations. Bulova paid $9 dollars to hawk their product, and commercialized TV was born. 

You can learn more about the history of the Bulova Watch Company here.

Check out more classic TV ads from  the '50s, '60s and '70s below.

David Luckin joined WJCT as a development producer in 2000, bringing with him 19 years’ experience as a Jacksonville news photographer and a lifelong passion for music. The New York native hosted his first local music program at Gainesville’s NPR affiliate while earning his degree at the University of Florida.