A non-profit in Jacksonville Beach is trying to draw more families to the area through a crowdfunding campaign. It’s part of push to clean up the city’s image in the wake of several violent incidents.
Better Jacksonville Beach President Jon McGowan says his group is not out fighting crime, but promoting family events has that effect.
"People don’t go cause trouble where there Mom is hanging out," McGowan said.
He says if they can get more families downtown the troublemakers will go elsewhere.
The organization is in the middle of it’s 30-day campaign on Rockethub to raise $2,000. It has raised $1,000 so far.
"Our goal is to create a more family-friendly Jacksonville Beach downtown, and to do that, what we’re trying to do is, create more family friendly events," McGowan said.
Better Jacksonville Beach currently hosts Jax Beach Art Walk and Jax Beach Classic Car Cruise in partnership with the City of Jacksonville Beach on the second and third Tuesday of each month respectively.