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Jacksonville-Based Sandwich Chains Meet Diners In New Places

Firehouse Subs interior
DCawton
/

The Jaxson co-founder Ennis Davis said that two Jacksonville-based sandwich chains are adapting to diners’ changing tastes in two different ways.

Davis told WJCT News Director Jessica Palombo that two Jacksonville-based sandwich chains are adapting to diners’ changing tastes in two different ways.

Firehouse Subs, which has more than a thousand restaurants in 44 states, Canada and Mexico, is now planning expanding into a nontraditional market: airports.

The first of the new concept will open at Jacksonville International Airport on Wed., July 19. It will have a modified menu, including breakfast offerings not available in traditional Firehouse shops.

Firehouse CEO Don Fox said airports offer a captive audience and guaranteed foot traffic, which is also why the company is exploring possible expansions into college campuses, military bases and stadiums as well.

And while Firehouse is looking to capture travelers, Jacksonville-based Larry’s Giant Subs is going after the hip, urban crowd.

Larry’s is planning a pizza joint in the up-and-coming Murray Hill neighborhood at 1050 Edgewood Ave. S.

Davis said the 125-seat restaurant with a full bar is aimed at harnessing a couple of trends popular with millennial diners: local craft beer and walkable neighborhoods.  The restaurant, tentatively called R Wood Fire Pizza, is set to open this fall. 

Photo used under Creative Commons license. 

Jessica Palombo can be reached at jpalombo@wjct.org, 904-358-6315, or on Twitter at @JessicaPubRadio.

Jessica Palombo supervises local news gathering and production, podcasts and web editorial content for WJCT News, ADAPT and Jacksonville Today. She is an award-winning writer and journalist with bylines including NPR, Experience Magazine, and The Gainesville Sun. She has a master’s degree in broadcast and digital journalism from Syracuse University and is an alumna of the University of Florida. A nearly lifelong resident of Jacksonville, she considers herself lucky to be raising her own children in her hometown. Follow Jessica Palombo on Twitter: @JaxJessicaP