The city of Jacksonville and SMG, the company that manages the city’s sports and entertainment venues, wants to place a 60-foot-6-inch tall digital marquee next to Daily’s Place amphitheater along Gator Bowl Boulevard.
The structure includes a 26-foot-4-inch wide, 15-foot-6-inch tall video display 40 feet above the street, according to our Daily Record news partner.
The double-facing sign is oriented to north and southbound traffic along Gator Bowl Boulevard.
SMG will advertise events only at TIAA Bank Field, Daily’s Place amphitheater, the Dream Finders Home Flex Field at Daily’s Place, Jacksonville Veterans Memorial Arena and the Baseball Grounds of Jacksonville.
Atlantic Engineering Services is listed as the engineer and Daktronics is the contractor.
According to the DDRB application, the estimated $650,000 project will take 90 days to build after permits are issued.
City Council approved changes Feb. 27 to the city’s sign ordinance to allow the exclusive promotional programming.
The DDRB meeting is scheduled for 1 p.m. Thursday at City Hall at 117 W. Duval St.
Ashley Square senior housing and the Lofts at Jefferson Station are also on Thursday's DDRB agenda. You can read about those items on the Daily Record's webpage.
