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Business Brief: First Retail Development In The Works For eTown

Retail follows rooftops, and that’s what’s happening with eTown.

Our Jacksonville Daily Record news partner reports Eastland Timber LLC and E-Town Development Inc. want to rezone 271.4 acres east of Florida 9B at the E-Town Parkway interchange in South Jacksonville.

The rezoning would change the Community Commercial General-1 zoning to a planned unit development called E-Town Village Center.

Road signs in the area say E-Town but the property is being marketed as eTown.

Envisioned is a “compact, mixed-use development” to include office, institutional, commercial, multifamily and recreational uses.

Village Center is shown as three parcels – Village Center East; two tracts for Village Center West; and Village Center North.

Access would be provided on E-Town Parkway and through interconnected internal drives and streets.   

The written justification for the rezoning says the PUD proposes a “carefully planned” development that includes a mix of land uses; vehicular and pedestrian connectivity; a pedestrian-friendly environment; creation of employment, shopping and entertainment; and performance standards to establish “the unique quality, identity and character of the PUD.”

England-Thims & Miller Inc. is the applicant.

Public hearing dates were not set, according to the application. The PUD written description is dated June 1.

Rezonings require City Council approval.

The PARC Group is developing eTown for the Davis family, which owns the land through Eastland Timber.  It is rolling out details on its site. It says eTown will open in 2019.

The property primarily is east of Interstate 295 and Florida 9B, with some property to the west.

Several residential builders bought land or filed plans for eTown: Catalyst Development Partners for apartments; Dream Finders Homes for townhomes; and, for single-family developments, Toll Brothers and a joint venture of David Weekley Homes and ICI Homes.

Pulte Homes also bought property there but has not filed plans.

A St. Johns River Water Management District filing shows the 1,478-acre mixed-use eTown will include commercial acreage as well as its focus on residential uses.