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Year-Round Programmable Tree Lights Debut On Laura Street Downtown

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Downtown Vision
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People stroll along Laura Street, where new programmable LED lights have been installed on the trees.

Approximately 40,000 programmable LED lights have been installed along Laura Street in Downtown Jacksonville.

Called the “Lights on Laura,” the installation spans 40 trees from Duval to Water streets, according to Downtown Vision.

The lights can generate millions of different hues and will be programmed to celebrate seasons, holidays and major events.

“Creating a sense of place is critical to a vibrant Downtown experience,” said Terry Durand-Stuebben, immediate past chair of Downtown Vision, in an email to WJCT News.

Downtown Vision is a not-for-profit organization funded by Downtown Jacksonville commercial property owners in a 90-block area.

The new lights are part of the organization’s Lively and Beautiful Sidewalks placemaking program, which is aimed at turning passive spaces into active public places.

“We’ve gotten so much positive feedback on the holiday 'Lights on Laura' in years past, so we’re pleased to double down with these new lights to keep Downtown shining year-round,” said Durand-Stuebben.

Bill Bortzfield can be reached at bbortzfield@wjct.org, 904-358-6349 or on Twitter at @BortzInJax.

Bill joined WJCT News in September of 2017 from The Florida Times-Union, where he served in a variety of multimedia journalism positions.