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Fanatics lands deal as Olympics provider

Paris Tourist Board
Paris 2024 is marking the 1,000-day countdown to the next Olympic Summer Games.

Jacksonville-based Fanatics will operate an online Olympic shop that for the first time will give fans access to merchandise from past, present and future Olympic and Paralympic Games.

The agreement with the International Olympic Committee comes as Paris 2024 marks its 1,000-day countdown to the next Olympic Summer Games. Fanatics also has signed a partnership with Paris 2024 as the official eCommerce provider for those games. 

The Olympic Shop will offer the largest assortment of Olympic-branded merchandise to date, Fanatics said in a news release.

Products are currently available in the United States, Mexico and Europe, including France, the United Kingdom and Switzerland, and will expand by summer 2022.

Through the Olympic Shop, fans will be able to buy official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the organizing committees of the upcoming games editions: Paris 2024, Milano Cortina 2026 and LA28.

Paris 2024 will unveil more than 10,000 licensed products, said Edouard Bardon, licensing managing director for the games.