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Black Creek Outfitters brings an era to an end. The owners discuss why.

The Butler family has been selling outdoor gear at Black Creek Outfitters near Town Center for 25 years. Shown are Joe Butler Jr., Liz Butler, Helen Butler and Joe Butler Sr.
Jacksonville Daily Record
The Butler family has been selling outdoor gear at Black Creek Outfitters near Town Center for 25 years. Shown are Joe Butler Jr., Liz Butler, Helen Butler and Joe Butler Sr.

After 39 years in two locations among two Northeast Florida counties, Black Creek Outfitters announced its imminent closing Jan. 30 on Facebook and in an email to customers.

The email was titled: End of an Era.

Even though the specialty outdoor retailer was profitable, the uncertainty of the supply chain along with a $3 million offer for their Jacksonville property convinced Joe Butler Sr. and Joe Butler Jr. it was time to sell and close.

Read the rest of this story at WJCT News partner the Jacksonville Daily Record.