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Rent increases are slowing, but prices are up 20% in Jacksonville

Rents are skyrocketing in greater Jacksonville.
Rich Pedroncelli
Rents are skyrocketing in the Jacksonville area.

The rate of rent increases across the nation slowed last month for the first time in a year, but rent in Jacksonville remains 20% higher than last year.

Jacksonville's rents increased faster than the nation as a whole from April 2021 to April 2022, according to astudy by the Redfin real estate brokerage.

Rents nationally rose 15% last month, down from 17% the month before.

“The fact that rents are growing at a slower pace may be a very early sign that the Fed’s tactic of raising interest rates to quell inflation is working,” said Redfin Chief Economist Daryl Fairweather. “However, rents are still growing at nearly double the rate of overall inflation. Landlords in hot migration destinations like Austin, Portland and South Florida are charging new tenants 30% more than last year’s rent.”


Redfin's analysis uses data from more than 20,000 apartment buildings across the country. It represents the median asking price for rents, not the median that renters are currently paying.

Eighteen of 50 metro areas had larger rent increases than Jacksonville, according to Redfin. Miami, Fort Lauderdale and West Palm Beach all recorded increases over 30%, placing them among the five fastest-rising areas.

FROM JACKSONVILLE TODAY: How much did rent go up in your neighborhood?

Jacksonville still appears to be a bargain compared with other parts of the country. The median rent price here — $1,647 — is the eighth-lowest of the 50 metro areas — and the lowest by far in Florida, according to Redfin.

That doesn't mean rents here are underpriced. A study earlier this month by Florida Atlantic University found that, despite the lower prices, rents in Jacksonville should be even lower based on historical trends. Jacksonville is the 13th most-overpriced market in the nation, the study found.

All five of the most overpriced metros in the U.S. are in Florida: South Florida, Fort Myers, Tampa, Sarasota-Bradenton and Port St. Lucie, in that order, the study said.

In Redfin's analysis, Austin, Texas, had the fastest-rising rent in America over the past year — 46%, the largest increase ever in Redfin's records.

Only three cities saw rents decline: Milwaukee; Kansas City, Missouri; and Minneapolis.

Randy comes to Jacksonville from the South Florida Sun Sentinel, where, as metro editor, he led investigative coverage of the Parkland school shooting that won the 2019 Pulitzer Prize for public service. He has spent more than 40 years in reporting and editing positions in Illinois, Iowa, Missouri, Ohio and Florida. You can reach Randy at or on Twitter, @rroguski.