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Jacksonville's 'Healthy Town' Development On Track To Welcome Residents Next Year

architect rendering
Peter Rummel

A thousand homes, new restaurants and shops are planned for the Southbank riverfront.

Developer Peter Rummell unveiled his master plan Wednesday for the mixed-use development he’s calling Healthy Town.

He’s building it on the vacant property next to the Duval County School Board building.

“There will be a 600-square-foot efficiency apartment you can rent that a 28-year-old with a good job can afford. And then it would go all the way to a 3,500-square-foot condominium penthouse that somebody could spend a couple million bucks on,” he said.

Rummell says residents should be able to start moving in by the end of 2017.  And that includes him.

“That’s the ultimate test, I guess. The answer is yes. We’re new empty nesters, my wife and I, and we’re like a lot of people: We’re in a house that’s too big, so it is seriously on the horizon,” he said.

What’s also on the horizon, Rummell says, is a better name than Healthy Town — and he’s calling on the public to help him come up with one.

The winner will get his or her name on a plaque at the development. At the development's website,, the link to "suggest a name" is in the top right corner.

CORRECTION: A previous version of this article erroneously said the Healthy Town development was in San Marco. The development is in the Southbank neighborhood.

Cyd Hoskinson began working at WJCT on Valentine’s Day 2011.