Going green isn't just for environmentalists anymore.
The move toward sustainability, increasingly, has a strong business case.
That's the idea behind the Northeast Florida Green Chamber, a local chapter of the Green Chamber of the South.
"We are creating a forum for business owners who share an interest in sustainability and social responsibility," says chairperson Helen Rake.
The Northeast Florida Green Chamber facilitates the growth and promotion of sustainable businesses in Florida and the Southeast by providing opportunities for networking, education, business development and collaboration.
"Jacksonville is one of many cities to open a Green Chamber," says Rake. "It's an idea whose time has come."