Jaguars Expect Return To Full Capacity This Year; Average Season Ticket Price Up 7.2%

Mar 16, 2021

The Jacksonville Jaguars kicked off their 2021 season ticket renewal campaign Tuesday, saying they plan sell tickets with an expectation that TIAA Bank Field will return to full capacity.

Many of the health and safety protocols that were introduced to TIAA Bank Field in 2020 will continue indefinitely. Protocols include increased points of entry to reduce lines, touchless procedures such as mobile ticket scanning kiosks, cashless concessions and mobile ordering. Enhanced sanitization procedures will also continue.

"We will continue to work alongside local government and medical experts to ensure we're doing what's best for our community," said Chad Johnson, Jaguars senior vice president of sales and service and chief content officer on Jaguars.com.

The average renewal season ticket price will increase 7.2% in 2021. The team said two-thirds of all seats up for renewal will see a price increase of $4 or less per game.

General bowl season tickets will begin as low as $41 per game for renewing members.

Loyalty pricing remains in effect for the sixth year in a row. The Jaguars said they expect the 2021 average ticket price to remain in the bottom eight of the NFL’s 32 teams.

Right now it’s still unknown if the Jaguars will be asked to play a home game in London this year. If that happens, season ticket members will receive an account credit.

Single game tickets are expected to go on sale later this spring once the NFL releases the final 2021 schedule. In addition to their AFC South division rivals, the Jaguars' 2021 regular season home schedule include the Bills, Dolphins, Cardinals, 49ers and Broncos.

The team said demand for 2021 season tickets is “at an extreme high.” 

The Jaguars speculate that demand is due in part to the hiring of new Head Coach Urban Meyer and the anticipation of having the top pick in the upcoming NFL Draft. The team lost all but one game last year.

Fans can renew season tickets here or call 904-633-2000.

Bill Bortzfield can be reached at bbortzfield@wjct.org or on Twitter at @BortzInJax.