Singer Jimmy Buffett’s brands are continuing to expand on the First Coast and across Florida.
On Friday the Surterra Wellness medical marijuana dispensary company will be launching the Coral Reefer cannabis brand, which was developed in collaboration with Buffett.
With names like Cabana Daydreamin’ and Surfin’ in a Hurricane, the cannabis products are tropically-inspired to “help you find your personal paradise,” the Coral Reefer website says.
Jacksonville’s Surterra Wellness dispensary is at 537 Park St in the Riverside area.
“Life is supposed to be about having fun and staying healthy enough to enjoy it,” Buffett said in a news release about the Coral Reefer brand's launch.
Buffett has a steadily increasing business presence along the First Coast and Florida.
Last month ground was broken in the 700 block of First Street North in Jacksonville Beach for Margaritaville, a hotel to be themed after Buffett’s carefully crafted laid-back lifestyle, appealing to his legion of fans, known as Parrot Heads.
Among the features will be the LandShark Bar & Grill, which will of course sell LandShark Lager, another Buffett-inspired brand.
LandShark Lager is owned by Anheuser-Busch, which has a brewery on Dunn Avenue in Jacksonville.
Further down the road in Daytona Beach, the Buffett bonanza continues at Latitude Margaritaville, a Buffett-inspired 55+ community that invites residents to “change your latitude.”
Down Interstate-4 from Daytona, motorists will find a big Buffett presence at Universal CityWalk, where Margaritaville Restaurant - Orlando is one of the cornerstones, while just down the road in Kissimmee, the Margaritaville Resort Orlando is now open.
Parrot Heads can also find another Margaritaville in Hollywood Beach on their way south to Florida’s southernmost tip in Key West, where Buffett arrived in 1971 and his career took off. He would later build his own recording studio in Key West called the Shrimp Boat Sound.
His influence remains strong on the island paradise at the Margaritaville Resort and Marina, which greets tourists as they depart cruise ships.
All this from a guy who still sings about searching for his lost shaker of salt.
Look at Buffett’s long history with Florida on the Margaritaville website.
Bill Bortzfield can be reached at bbortzfield@wjct.org, 904-358-6349 or on Twitter at @BortzInJax.
Photo used under Creative Commons license.
