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The plan was to build awareness and attendance by recruiting influencers who would promote the festival on their social media accounts. Dubbed "the Fyre Tribe," each was given free tickets and flights in exchange for taking part in a coordinated marketing effort.

How Fyre's Organizers Used 'Influencers' To Market A Festival That Didn't Exist

The event's marketing pitch borders on self-parody.

Congresswoman Breaks Down On Stand, Claims Prosecution 'Trying To Destroy' Her Life

Prosecutors finished questioning former Congresswoman Corrine Brown Friday, but not before the Jacksonville politician broke down in tears on the witness…

Obama Calls On Congress To Have 'Courage' On Health Care

Receiving the John F. Kennedy Profile in Courage Award for his own work on health care, the former president said, "It actually doesn't take a lot of courage to aid those who are already powerful."

U.S. Congressman Lawson Says Housing, Infrastructure Are Jacksonville’s Most Pressing Issues

Democratic North Florida Congressman Al Lawson said he’s hearing public education and healthcare as main concerns from his constituents during a stop in…

State Funding Cuts For Visit Florida Could Mean Fewer International Tourists In Jacksonville

In observance of National Travel and Tourism Week, Northeast Florida officials are celebrating the tourism industry as an economic engine.According to…

Closing Arguments Concluded; Fate Of Former Congresswoman Rests With Jurors

After hearing closing arguments Monday, the jury is deliberating in the fraud trial of former North-Central Florida Congresswoman Corrine Brown.Jurors…

5/9/2017: Visit Jacksonville; ALS Ballball Grounds; Moveable Feast; Book Club

Tuesday on “First Coast Connect,” we spoke with Visit Jacksonville CEO Paul Astleford (1:02) about THE PLAYERS Championship’s impact on the region and…

First Coast Connect Book Club: Stacy Goldring Talks 'A Man Called Ove'

Stacy Goldring introduced the First Coast Connect Book Club’s book of the month Tuesday, “A Man Called Ove.”This bestseller is about a crotchety,…

Drug Price Transparency Expansion Heads To Governor’s Desk

A bill adding more drugs to Florida’s prescription-medicine price database is heading to Governor Rick Scott’s desk for his signature.The measure was…

Duval School District Urging Gov. Scott To Veto ‘Devastating’ Education Bill

Several Duval County School Board members, Superintendent Nikolai Vitti and Duval Teachers United President Terrie Brady spoke out against a bill’s…

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