VISIT FLORIDA

Forbes called it a “brand new genre of television marketing by a tourism organization.”

COVID-19 ended a decade of record-setting tourism numbers in Florida, with the industry seeing a 34% drop in visitors in 2020 compared to the prior…

While leaders push back against a federal recommendation to close bars and halt indoor restaurant dining, Florida’s tourism-marketing agency is looking west as the industry continues trying to rebound during the COVID-19 pandemic.

Visit Florida is launching an advertising campaign aimed at encouraging in-state travel to try to help Florida’s tourism industry recover from the…

Gov. Ron DeSantis would get more than the $625 million he requested for environmental projects, Florida Forever would see a funding cut and Visit Florida…

House Speaker Jose Oliva continues to lead the charge against funding for Visit Florida, saying in a newspaper column this week that tourists would still…

Florida’s tourism-marketing arm will get an extra nine months --- and a $50 million budget --- to prove itself to the governor.Legislative budget chiefs…

The tourism industry pushed Wednesday to keep the doors open at the state’s tourism-marketing agency as House and Senate budget committees advanced…

Visit Florida board members will hold a conference call in early January to discuss replacing the tourism-promotion agency’s president and CEO, who will…

Florida continues to see record numbers of visitors while the state's tourism-marketing agency has been forced to reinvent its approach after months of…