Mathews Bridge Closure
11:15 am
Thu October 3, 2013

"Ship Happens" - Mathews Bridge Parody Site Goes Viral

For those of you wondering if the Mathews Bridge is still closed after sustaining major damage from a ship strike last week, there's an app for that!

It actually isn't an app, but the website IsTheMathewsBridgeClosedToday.com has gained popularity on social media since it was launched on Tuesday.

The site answers, "YES," in large type and includes a humorous missive about the bridge closure. Examples include, "The ship has hit the span, "Ship happens," and "All signs point to the Fuller Warren."

The Jacksonville Business Journal reports that while most of the quotes were generated by site visitors, some were added by the team at Jacksonville advertising firm 5ivecanons, who created the site.

You can read the Jacksonville Business Journal's interview with 5ivecanons creative director and owner Adam Schaffer here. 

You can follow Patrick on Twitter @patrickhdonges.