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Better Than Cash: How Awards Can Shape Our Behavior

Are awards a more effective motivator than a cash prize? Economist Bruno Frey says yes.
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Are awards a more effective motivator than a cash prize? Economist Bruno Frey says yes.

You may have noticed that our modern world seems to be saturated with awards.

Many of these awards have been created in the past century. But awards have been around for millennia. The Greeks and Romans had them. Kings and queens have long given them to their bravest warriors. Societies all over the world have recognized their best citizens with prizes.

Awards are so ubiquitous that we rarely stop to ask, do they work? Do prizes inspire and motivate, or do they cause jealousy and resentment?

Economist Bruno Frey says that when awards are designed well, they can have a powerful effect on our behavior.

"When people are given an award, in general they are likely to work better, to be more engaged, to have, as we say, higher intrinsic motivation. That is, they like to work... and therefore are contributing really to the social good."

This week, we explore the upside, the downside, and the psychology of awards — and why Bruno thinks they may even be more effective than giving someone cash.

Additional Resources:

1) Bruno Frey's book, co-authored with Jana Gallus, is called Honours Versus Money: The Economics of Awards.

2) Can an award motivate editors to continue to contribute to Wikipedia? This study explored that question.

3) How can perfect attendance awards affect student motivation? Carly Robinson and colleagues delved into the issue with a recent field experiment.

4) When a mathematician wins a prestigious prize, it should mean that she does more prize-winning work, right? Two researchers found that isn't always the case.

Hidden Brain is hosted by Shankar Vedantam and produced by Jennifer Schmidt, Parth Shah, Rhaina Cohen, Laura Kwerel, and Thomas Lu. Our supervising producer is Tara Boyle. You can also follow us on Twitter @hiddenbrain, and listen for Hidden Brain stories each week on your local public radio station.

Copyright 2020 NPR. To see more, visit https://www.npr.org.

Corrected: March 29, 2019 at 12:00 AM EDT
In this episode of Hidden Brain, we discuss the Nobel Prize awarded to Bob Dylan in 2016. It is implied in the conversation that Dylan rejected this award. While Dylan did not attend the public ceremony at which Nobel winners typically receive their award, he did accept the prize.
Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.
Thomas Lu (he/him) is a producer for NPR's science podcast, Short Wave. The podcast is a perfect equation of curiosity, nerdiness and everyday discoveries.
Tara Boyle is the supervising producer of NPR's Hidden Brain. In this role, Boyle oversees the production of both the Hidden Brain radio show and podcast, providing editorial guidance and support to host Shankar Vedantam and the shows' producers. Boyle also coordinates Shankar's Hidden Brain segments on Morning Edition and other NPR shows, and oversees collaborations with partners both internal and external to NPR. Previously, Boyle spent a decade at WAMU, the NPR station in Washington, D.C. She has reported for The Boston Globe, and began her career in public radio at WBUR in Boston.
Jennifer Schmidt is a senior producer for Hidden Brain. She is responsible for crafting the complex stories that are told on the show. She researches, writes, gathers field tape, and develops story structures. Some highlights of her work on Hidden Brain include episodes about the causes of the #MeToo movement, how diversity drives creativity, and the complex psychology of addiction.