Dungeons & Dragons is trying to court new and returning players this weekend at Gen Con, North America’s largest tabletop gaming convention. The brand revealed a deeper investment into classic products and new partnerships with “Star Wars” and video game titan “World of Warcraft.”
But despite its increasing cultural clout, profits for “Dungeons & Dragons” still pale in comparison to Hasbro’s other big property, the trading card game “Magic: The Gathering.” Could the new strategy change that?
Here & Now‘s James Mastromarino reports on how the 52-year-old game is evolving, and how players are responding.
This article was originally published on WBUR.org.
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