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Author Of Critical One Spark Crowdfunding Analysis Speaks Out

A recently released study looking at the amount of money raised by participants at the world’s first crowdfunding festival has been making some waves in the Jacksonville business community.

One Spark has been hailed as an unqualified success for Jacksonville, bringing energy and excitement to downtown with thousands of visitors and venture capital specialists, and exposure for the creators showing off their ideas.

However, a recent analysis found that not many creators actually gained much funding for their crowdfunding efforts at this year's festival.

The media attention garnered by the report since it's release prompted One Spark c0-f0under Elton Rivas to respond in a blog post. In his response, Rivas noted that the report did not use data provided by One Spark, and also left out several variables, including investment capital received by creators and their success with goals over a period of time following the festival.

Chris Markl, author of the study and founder of the local consulting firm the EKONOMISTS, joined Melissa Ross for more on the methods used in his report and the economic impact of One Spark.

You can follow Melissa Ross on Twitter @MelissainJax.

Melissa Ross joined WJCT in 2009 with 20 years of experience in broadcasting, including stints in Cincinnati, Chicago, Orlando and Jacksonville. During her career as a television and radio news anchor and reporter, Melissa has won four regional Emmys for news and feature reporting.