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One Spark Is Jacksonville’s Branding Opportunity

One Spark

This week marks the third year in a row thousands of people are coming to downtown Jacksonville for the city’s One Spark festival.

The massive crowdfunding event is keeping the city in the spotlight beyond the First Coast.

Jacksonville’s third annual One Spark crowdfunding festival is more than just a hub for innovators seeking money for their projects.

It’s also a major branding opportunity for the city.

WJCT analyst John Burr says the festival founders need to capitalize on the event’s success and keep thinking big.

“Last year was great, there was a lot of energy. And now the organizers will want to up the innovation part it, make that a signature event,” Burr said.

One Spark kicks off Tuesday night and runs through Sunday downtown.

Listen to the entire conversation with John Burr on today's episode of the First Coast Connect podcast.

Melissa Ross joined WJCT in 2009 with 20 years of experience in broadcasting, including stints in Cincinnati, Chicago, Orlando and Jacksonville. During her career as a television and radio news anchor and reporter, Melissa has won four regional Emmys for news and feature reporting.