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Fresh Market Purchase Could Mean More Competition For Publix

shoppers in Fresh Market produce section
The Fresh Market

Jacksonville’s favorite supermarket could be facing some new competition.

Publix could have a fight on its hands after a private equity fund announced it is buying The Fresh Market. That grocery chain has 40 stores in Florida, including four in Jacksonville.

The fund making the acquisition, called Apollo Management Group, plans on making Fresh Market more competitive by lowering prices. That could put it on a collision course with Publix.

On the other hand, Publix has been making great strides recently with upscale, specialty and organic items — Fresh Market’s niche.

Timothy is editor in chief of the Jacksonville Business Journal.