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First Coast Connect with Melissa Ross

1/4/19: Media Roundtable; Influencer Marketing

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Heather Schatz
/
WJCT News
Friday morning's Media Roundtable participants are pictured in WJCT's Studio 5.

For this week’s First Coast Connect Media Roundtable, our panel of journalists looked at some of the biggest stories of the week, including:

Our panelists were:

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Credit Heather Schatz/WJCT
Amy West and Melissa Ross outside of Studio 5.

Influencer Marketing

More and more First Coast businesses are turning to so-called social media “influencers” to help them promote their brands and products… and that means more opportunity for enterprising social media users.

Amy West is President of North Florida Influencers, a for-profit network of more than 160 influencers regionally - and growing. She joined us to explain why this type of marketing is such an effective way to reach potential customers.

Heather Schatz can be reached at hschatz@wjct.org, 904-358-6334 or on Twitter at @heatherschatz.