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Michael Jackson’s Jacksonville Scholarship Fund Could Go To Local College Music Majors

The LostChild's Gallery
Michael Jackson 1984 Victory Tour

Students attending four Jacksonville colleges and universities could reap the rewards of a $100,000 donation gifted to the city by the King of Pop 34 years ago.

That’s following a unanimous vote Wednesday by the Kids Hope Alliance Board of Directors.  

It was July of 1984 when Michael Jackson performed in the River City as part of his Victory Tour, as reported by The Times-Union. During one performance, Jackson donated $100,000 to Jacksonville so the city could establish a trust fund for music scholarships.

Pending the mayor’s approval, the Florida State College at Jacksonville Foundation, University of North Florida Foundation, Jacksonville University Office of Advancement, and Edward Waters College Foundation will each receive $1,375 — a total of $5,500, or the interest earned on Michael Jackson’s Music Scholarship Fund during this fiscal year.

Wednesday’s board meeting was the first time the city’s Kids Hope Alliance (which is less than a year old) had tackled the fund, but the organization’s predecessors used that money to grant more than 50 scholarships to Duval County students between 1988 and 2011.

Most of those scholarships were awarded to students who were heading to college to major in music, and a few were given to music schools in the community to support students’ exploring and learning music performance.

Wednesday’s vote creates a formal recommendation to the mayor to give the interest to the colleges and approves the minimum criteria for awarding the scholarship.

Recipients must:

  • Live in Duval County
  • Maintain at least a 2.0 GPA
  • Perform for the Kids Hope Alliance within one year of being awarded funding.

The colleges’ and universities’ foundations are required to set up a process to pick recipients. The foundations will then report back to the Kids Hope Alliance, which will oversee the finances.
Jennifer Blalock, chief strategy and programs officer for the Kids Hope Alliance, said, “It’ll be equally distributed and they will have the opportunity to award scholarships to youth who meet those requirements.”

According to city ordinance, the trust fund principal amount must remain in perpetuity, and any interest generated will be used for music scholarships.

Photo used under Creative Commons license.

Brendan Rivers can be reached at, 904-358-6396, or on Twitter at @BrendanRivers.

Special Projects Producer Brendan Rivers joined WJCT News in August of 2018 after several years as a reporter and then News Director at Southern Stone Communications, which owns and operates several radio stations in the Daytona Beach area.