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First Coast

Jaguars Say Lot J Plan Will Cost $500 Million; 25th Anniversary Team Logo Unveiled

Jacksonville Jaguars
This map rendering shows the planned components for Lot J, which is next to TIAA Bank Field and Daily's Place.

The Jacksonville Jaguars have big plans for Lot J, the large parking lot on the stadium’s westside.

Jaguars’ President Mark Lamping explained the proposed $500-million dollar project in the Jaguars’ State of the Franchise address Thursday morning at TIAA Bank Field.

“There will be four components. There will be a live arena, a 200 room boutique hotel, a residential tower with over 300-residential units, and an office building.”

Lamping called Lot J the first step toward unlocking the redevelopment potential of the area around the stadium that also includes the Shipyards and Metropolitan Park.

The master plan announced last year is expected to cost around $2.5 billion.

Lamping said work on Lot J will begin as soon as the Hart Bridge ramps into downtown are removed, which he expects to be completed in the next year-and-a-half.

Lamping also bemoaned the fact that the Jaguars remain at or near the bottom of the NFL pack when it comes to ticket revenue. 

Video: Jaguars 2019 State of the Franchise

Reversing that trend includes getting new season ticket holders to come back.

And that means stadium upgrades.

“We have to make our worst seats a lot better is what we have to do. And we’ve talked about it for years. We don’t have a plan yet. So as we look forward, as we look to the future, understand that there are reasons improvements need to be made which tie directly to our ability to be stable.”

The team also unveiled its 25 year anniversary logo that incorporates the Jacksonville skyline.

Credit Jacksonville Jaguars
The Jaguars' 25th anniversary team logo.

Jaguars 25th Anniversary Video 

The Jaguars’ first game of 2019 regular season is Sunday afternoon, September 8, against the Kansas City Chiefs at TIAA Bank Field.

Contact reporter Cyd Hoskinson at, 904-358-6351 and on Twitter at @cydwjctnews.