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Espresso at home: ‘These are not Mr. Coffee machines’

Jose Parada in his espresso machine showroom. He is preparing to open a shop and showroom next fall in St. Johns Town Center North.
Drew Dixon
/
Jacksonville Daily Record
Jose Parada in his espresso machine showroom. He is preparing to open a shop and showroom next fall in St. Johns Town Center North.

Jose Parada thinks it’s time more people put espresso machines in their homes.

To help make that happen, the 42-year-old owner of Jacksonville Coffee Co., which he founded in 2019, intends to open a retail store and coffee shop this fall in St. Johns Town Center North.

Parada said Jacksonville Coffee Co. will be a coffee shop and a showroom for espresso equipment retailing to homebuyers.

The machines cost from about $1,000 to $10,000.

Read the rest of this story at WJCT News partner the Jacksonville Daily Record.