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Here's what Jags fans want: More scoring, less sun

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Ryan Ketterman
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For Visit Jacksonville
TIAA Bank Field.

Two changes at TIAA Bank Field would make most Jaguars fans happy: a better team and a shady spot to watch them.

A survey released this week found that:

  • 89% of those surveyed would support renovating the stadium.
  • 78% said they would be more likely to attend a game if the stadium were renovated.
  • 77% said shade is very or extremely important in their seating decision.

The survey was conducted by CAA Icon as the Jaguars consider a full renovation of TIAA Bank Field, which opened in 1995.

CAA Icon surveyed 5,842 people online and also conducted three focus groups. Fifty-one percent of the people surveyed are season ticket holders.

Among former season ticket holders, 63.7% cited team performance as the reason they left. Fifty-one percent said heat and unshaded seating drove them away, and 35.3% said the cost of season tickets.

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CAA Icon
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The survey ranked potential stadium improvements this way: shade cover for all seatsroof), 81%; improved air flow in the seating bowl, 69%; rain cover for all seats, 63%, better "vertical transportation," 40%.

The survey did not address how improvements would be funded.

Overall, 65% of respondents said they are generally satisfied with the stadium. Fifty-four percent said they are generally satisfied with the ability to tailgate at TIAA Bank Field. But among dissatisfied people, the primary reasons — beyond shade and team performance — were concessions, small seats and lack of amenities.

Respondents ranked concessions, restrooms, cellphone service and Wi-Fi as areas that need improvement. In-seat concession ordering was considered less important, as were a fantasy football lounge and a family seating section.

Randy comes to Jacksonville from the South Florida Sun Sentinel, where, as metro editor, he led investigative coverage of the Parkland school shooting that won the 2019 Pulitzer Prize for public service. He has spent more than 40 years in reporting and editing positions in Illinois, Iowa, Missouri, Ohio and Florida. You can reach Randy at rroguski@wjct.org or on Twitter, @rroguski.