Two changes at TIAA Bank Field would make most Jaguars fans happy: a better team and a shady spot to watch them.
A survey released this week found that:
- 89% of those surveyed would support renovating the stadium.
- 78% said they would be more likely to attend a game if the stadium were renovated.
- 77% said shade is very or extremely important in their seating decision.
The survey was conducted by CAA Icon as the Jaguars consider a full renovation of TIAA Bank Field, which opened in 1995.
CAA Icon surveyed 5,842 people online and also conducted three focus groups. Fifty-one percent of the people surveyed are season ticket holders.
Among former season ticket holders, 63.7% cited team performance as the reason they left. Fifty-one percent said heat and unshaded seating drove them away, and 35.3% said the cost of season tickets.
The survey ranked potential stadium improvements this way: shade cover for all seatsroof), 81%; improved air flow in the seating bowl, 69%; rain cover for all seats, 63%, better "vertical transportation," 40%.
The survey did not address how improvements would be funded.
Overall, 65% of respondents said they are generally satisfied with the stadium. Fifty-four percent said they are generally satisfied with the ability to tailgate at TIAA Bank Field. But among dissatisfied people, the primary reasons — beyond shade and team performance — were concessions, small seats and lack of amenities.
Respondents ranked concessions, restrooms, cellphone service and Wi-Fi as areas that need improvement. In-seat concession ordering was considered less important, as were a fantasy football lounge and a family seating section.
