After initially announcing plans to relocate from St. Johns Town Center, a gourmet cake and cupcake bakery that garnered national attention via Food Network has permanently closed after 11 years.
Sweet by Holly tried but ultimately failed to overcome challenges such as changing customer buying patterns and turn style-like staffing struggles rooted in the lingering aftermath of the COVID-19 pandemic.
"The store simply ran out of time and money," Barry Wilder, who with his wife, celebrity chef Hollis Wilder, operated the Town Center bakery, told the Times-Union.
Read the rest of this story at WJCT News partner The Florida Times-Union.