Rodney Carmichael

Sometimes, good music is not enough. Not even for Kanye West, the musical genius and G.O.O.D. Music mogul who stooped, and fell, to cretinous levels in the eyes of many fans this week.

Forget that old adage about hip-hop being a product of the streets. Nowadays, if you really want to keep your finger on the pulse, you better follow the tweets.

Consider the events this week in rap as exhibits A, B, C and D: In the last five days, three of the biggest, most elusive names in rap have taken to social media to tease fans with forthcoming album release dates, while rap's reigning G.O.A.T. collected the big cheese.

Copyright 2018 NPR. To see more, visit http://www.npr.org/.

(SOUNDBITE OF SONG, "DNA.")

KENDRICK LAMAR: (Rapping) I got - I got - I got - I got loyalty, got royalty inside my DNA, quarter piece, got war and peace inside my DNA.

NOEL KING, HOST:

Sacha Jenkins was just a nine-year-old kid coming of age in Queens, New York when Blondie's "Rapture" broke big in 1981. An early harbinger of hip-hop's crossover appeal, it became the first song featuring rap vocals to reach the top of the Billboard Hot 100. Today, rap regularly owns the top 10 and Jenkins, an O.G. even among the original generation of hip-hop journalists, has been documenting the culture from the inside out since its golden era.

When A Tribe Called Quest released We Got It from Here... Thank You 4 Your Service days after the November 2016 presidential election, it felt as if the group had recorded the album in a prescient state.

The 2018 South by Southwest Music Festival in Austin, Texas has come to an end. But before the week-long fest finished, Alt.Latino host Felix Contreras and NPR Music hip-hop correspondent Rodney Carmichael met up at a barbecue joint in Austin to dish about their favorite performances from the week.

Tierra Whack

Pioneering DJ and rapper Lovebug Starski, who helped develop the nascent form of hip-hop in the Bronx in the late '70s, died Thursday afternoon of a heart attack at his Las Vegas home, his manager has confirmed to NPR. He was 57.

Copyright 2018 NPR. To see more, visit http://www.npr.org/.

MICHEL MARTIN, HOST:

Now the best album of 2017.

(SOUNDBITE OF SONG, "DNA.")

KENDRICK LAMAR: (Rapping) I got, I got, I got, I got loyalty, got royalty inside my DNA.

Copyright 2018 NPR. To see more, visit http://www.npr.org/.

RACHEL MARTIN, HOST:

"We're here right now because no one ever really dies."

Coming from anyone other than the superproducer Pharrell Williams, that might've sounded like the opening incantation of some esoteric religious experience. But on Saturday night, Williams' pulpit was ComplexCon, where his genre-bending band N.E.R.D. made a surprise reveal.

Shortly before midnight Thursday, Atlanta trap provocateurs Future and Young Thug, coated the world with the surprise release of their collaborative mixtape, Super Slimey.

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