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Business Brief: VyStar Plans To Put Its Name On Downtown Jacksonville Tower In August

Via Jacksonville Daily Record
An artist's rendering of what the VyStar sign will look like after it goes up at 76 S. Laura St.

VyStar Credit Union plans to take down the SunTrust name this month and put up its signs in August on the 23-story Downtown tower it bought almost a year ago.

WJCT News partner the Jacksonville Daily Record reports that Judy Walz, chief marketing and planning officer of Jacksonville-based VyStar, said Monday it should take most of August to complete putting the VyStar name on the 76 S. Laura St. property.

The city issued permits Friday for Brown Enterprises to put up four signs at a cost of $33,258.

The signs include those on revolving doors and on the parking garage entrance.

In April, the city issued two permits for Brown Enterprises to put up the VyStar name and logo on the east and west elevations of the top of the building at a total cost of $377,026.

That elevates the sign costs to $410,284. 

An expanded version of this story that includes additional details about VyStar's downtown expansion and SunTrust's move ino the Bank of America tower is at JaxDailyRecord.com.