Jacksonville Considers Ballpark And Arena Naming Rights

Nov 18, 2013

The city of Jacksonville is considering selling naming rights to the Baseball Grounds and Veterans Memorial Arena.
Credit City of Jacksonville

Jacksonville may sell naming rights to the Baseball Grounds and Veterans Arena, a move city officials say  could bring in hundreds of thousands of dollars.

Jacksonville Sports and Entertainment Director Alan Verlander says many facilities across the country have naming rights deal and he believes many companies and brands would be interested in Jacksonville.

The possibility came up when the sites opened in 2003. The issue came up last week at a City Council meeting.

There was a bit of an outcry over the possibility of not keeping the Veterans Memorial name, but Verlander says he believes the city can find a solution that satisfies everybody.

"I'm sure when it comes to the arena and naming rights those conversations will take place," he said.

Verlander says he doesn’t know why naming rights haven’t been pursued earlier but it would be a benefit to taxpayers and could be used for maintenance or improvements in both facilities.

You can follow Kevin Meerschaert on Twitter @KMeerschaertJax.