Mayor Alvin Brown said today he will not pursue a naming rights deal for Jacksonville's Veterans Memorial Arena.
Alan Verlander, the city's executive director of sports and entertainment, floated the idea a few days ago as to a way to raise money to help pay for arena upkeep and maintenance.
Just as when the possibility was contemplated 10 years ago, the suggestion created an uproar in the veterans community.
On Wednesday, Brown made it clear he has no intention of changing the name of Veterans Arena.
“There should be a process you set up, listen to the veterans listen to the civic community, the not for profit community go through a process," He said. "I’m very disappointed it happened in the first place.”
Brown said he also won’t even support any proposal to add a corporate name such as CSX-Veterans Memorial Arena.
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