Visit Jacksonville Hopes To Entice Tourists With Promise: 'It's Easier Here'

Feb 7, 2018

Tourism marketing agency Visit Jacksonville has unveiled its newest advertising campaign, titled “Jax. It’s Easier Here.”

The campaign highlights Jacksonville as a relaxing destination where visitors won’t have to deal with overcrowded beaches, long lines, and unbearable traffic, according to a news release.

The new slogan will appear on print ads, television commercials, digital billboards and promotional decals.

“We wanted to convey the accessible nature of Jacksonville, while also communicating the diverse experiences that visitors can enjoy in our destination,” said Katie Mitura, Vice President, Marketing and Communications at Visit Jacksonville. “Jax offers a robust arts and culture scene, top spectator sports and entertainment events, and outdoor experiences that really set us apart. Our new campaign seeks to capitalize on these unique destination elements, while reinforcing the city’s easygoing nature.”

See the TV ad here:

The multimedia campaign developed by Visit Jacksonville and The Dalton Agency is already on display in major tourism target markets for Jacksonville including Atlanta and New York City. 

Visit Jacksonville will be giving away “Jax. It’s Easier Here.” campaign decals at the Downtown Visitors Center at 208 N. Laura St., starting during Art Walk on Wednesday, Feb. 7.