The improvements being made to EverBank Field got national press attention this week.After record-breaking crowds filled the stadium to see the U.S. national men’s soccer team match, the Jaguars this week announced premium seating options including new poolside cabanas and on-field seating as part of team’s strategy to bring in more revenue without raising ticket prices across the board.
Team president Mark Lamping said they have some of the lowest ticket prices in the NFL, and the upgrades will allow them to increase average ticket prices without discouraging fans from coming to games.
The Jags will add an array of premium products that range from $150 to $350 a seat for season tickets. The most exclusive of them will be the end zone cabanas, where 200 fans will be able to watch from lounge furniture with access to two swimming pools. There will be 14 additional “party cabanas” one level up.
Another premium ticket option will be field seats, which have been described as the NFL equivalent of NBA courtside seating.
These additions, along with what are being called the world’s largest scoreboards, are set to be unveiled next month.
The upgrades have had national coverage this week, including being mocked by Stephen Colbert.
Joining guest host Dan Leveton on our regular Friday media roundtable to discuss this and other stories is our panel of local journalists:
- A.G. Gancarski, Folio Weekly columnist
- Kyle Sieg, WJXT Channel 4 producer
- Meredith Rutland, Florida Times-Union reporter
- Tim Gibbons, Jacksonville Business Journal editor
Additional topics include the future of Jacksonville's water taxi service, Governor Rick Scott's signing of a bill to allow in-state tuition for some undocumented immigrants, and the second case of wrongful arrest by the Clay County Sheriff's Office in less than a year.
You can follow WJCT on Twitter @WJCTJax.
