The number of tourists coming to the First Coast is increasing, according to figures compiled by Visit Jacksonville.
More than 3 million visitors have stayed in the city overnight since the year began, which represents a 2.5 percent increase from last year.
That has helped the hotel occupancy rate to hover around 71 percent this year, with revenue per room growing for each of the past 22 months.
The bottom line: the tourism and hospitality industry brought in about $2.2 billion across the county.
Those numbers were bolstered by things like the Jax Ale Trail program by Visit Jacksonville, which said it had other marketing programs in the works.
